Skip to content

Success Series / Article 5

Built to Last: How to Embed Change and Grow Capability

Because transformation isnโ€™t real until it sticksBy Donald van der Merwe

Transformation leader and team aligning on a delivery plan.
Ideas become useful when they help leaders make better decisions. This article is part of the Advanze blog archive on transformation, architecture, governance and agentic execution.
Back to blog

You can deliver the project. The lights can go green. The systems can go live.

But if no one adopts itโ€”if no one owns itโ€”then transformation hasnโ€™t happened.

In fact, some of the most visible failures Iโ€™ve seen come not before go-live, but after. Because while delivery gets the fanfare, itโ€™s what happens next that truly defines success.

In every major programme Iโ€™ve led, weโ€™ve had one guiding truth:

Change isnโ€™t finished when itโ€™s delivered. Itโ€™s finished when itโ€™s embedded.

And embedment doesnโ€™t happen by chance. Itโ€™s designed. Itโ€™s nurtured. Itโ€™s measured.Hereโ€™s how we made transformation stickโ€”long after we were gone.

Lesson 1: Embedment Is Designed, Not Delegated

We used to say, โ€œEmbedment is making sure the change sticks like super glue.โ€And we meant it.

Thatโ€™s why, from the very beginning, we tracked every single shiftโ€”every process change, every new role, every redesigned activityโ€”from AS-IS to TO-BE. We didnโ€™t treat it as a handover list. We treated it as a behavioural roadmap.

We designed our training and readiness plans around that. We created clear communications with benefits, reasons, and what-to-expect messages tailored to teams.We held briefing sessions, and on go-live, we walked the floors.

Business Analysts whoโ€™d helped design the solution were there, in personโ€”encouraging, helping, affirming. Not just technical support, but coaching support.There were cheat sheets. One-pagers on desks. Real people beside real users, answering questions and calming nerves.

Because embedment is not just about process.Itโ€™s about emotional readiness. Itโ€™s about presence.

Lesson 2: Champion Networks Make Change Human

In every team, every country, every function, we asked for one thing:

โ€œWho do your people trust?โ€

We didnโ€™t worry about titles. We werenโ€™t looking for change managers. We were looking for respected voices.

Once identified, those champions became our heartbeat.

They were trained, equipped, supported, and regularly engaged by our Change Lead. Every week. They brought the messages into the team, yesโ€”but more importantly, they brought the reality of the team back to us.

Every weekly programme status meeting had a standing agenda item:

โ€œFeedback from the change networkโ€”how are the teams really doing?โ€

We built sensitivity into the fabric of our programme. We knew when teams were under pressure. Month-end. Parallel reporting. We adjusted our engagements. We respected their limits.

Thatโ€™s how you earn trustโ€”and how you build lasting traction.

Lesson 3: Operationalise the New World

During the Finance & Data Transformation Programme, we knew success couldnโ€™t depend on a single moment. It had to be sustained.

So we made an early and intentional decision:

Establish a Centre of Excellence (CoE) that could carry the transformation forward.

This wasnโ€™t a shell function. The CoE became the custodian of everything we had designed and delivered. It was accountable for:

Supporting teams across all countries post go-live

Managing and protecting master data and standardisation

Sustaining reporting integrity

Providing continuous insight development and alignment with business needs

Governance and performance oversight

But just as importantly, the CoE preserved the memory of the programme. The โ€œwhy.โ€ The principles. The architectural decisions. The change logic.

Without a CoE, many organisations suffer from transformation amnesiaโ€”where institutional knowledge fades, and old ways of working creep back in. We didnโ€™t let that happen.

And we embedded visibility into the system. With a monthly forum, a scorecard, and a dynamic dashboard that:

Tracked new ways of working

Monitored adoption levels

Flagged red zones and underperformance

Made room for continuous optimisation

Because unless you create visibility, you canโ€™t manage what youโ€™ve changed.And if you donโ€™t operationalise the new world, it wonโ€™t become reality. It will remain a project artefact.

Lesson 4: Visibility Is the Backbone of Accountability

Our embedment work didnโ€™t end with go-live.

We ran daily sessions in the beginning. Then weekly. For months.We tracked adoption scores. We shared updates with governance. We brought Group Internal Audit into the loopโ€”so that they could provide assurance to the Board, knowing exactly what had changed and how it was being landed.

In one or two cases, we hit resistance. A team holding onto the old way. We saw itโ€”early. Because our tracking told the truth.

And in those moments, it wasnโ€™t punishment or escalationโ€”it was dialogue.We investigated. Sometimes it was a misunderstanding. Sometimes it was just attachment to the familiar.Like that old story of the young mother cutting the ends off the roast because โ€œthatโ€™s how itโ€™s always been doneโ€โ€”only to discover her great-grandmother had done it because the pot was too small.

Embedment is about challenging assumptions while respecting context.

Lesson 5: Leaders Donโ€™t Walk Awayโ€”They Leave a Legacy

Change is about delivery. But transformation is about people.

And people grow when leaders make space for them to rise.

Thatโ€™s something Iโ€™ve always taken seriously. I coach my leads. I give them room to take decisions. I involve them in tough conversations. I let them present in key forums. And over time, Iโ€™ve watched them evolveโ€”not just as managers, but as leaders.

Some of the most rewarding moments of my career have come after the programme endsโ€”when someone I mentored steps into a broader role, earns the trust of the business, or leads a new initiative with the same confidence and clarity they built during the programme.

Managing a project is tactical. Growing a team is transformational.

When I leave a programme, I want to know that the next wave of leaders doesnโ€™t need me.Because Iโ€™ve helped shape not just what they doโ€”but how they think, how they lead, and how they bring others with them.

Thatโ€™s when you know your work has stuck.Not in the code or the process. But in the people.

Final Reflection

Change doesnโ€™t stick because a system goes live.It sticks because people understand it, believe in it, and are supported through it.

It sticks because leaders stay a little longer. Ask better questions. Listen harder.And because they know that what happens after go-live matters even more than what happens before it.

True transformation is not what you build. Itโ€™s what they continue.And your legacy is not your role. Itโ€™s their confidence.